Infallible tips to boost e-commerce sales on Father's Day

In 2024, Father's Day will be celebrated on August 11, the second Sunday of the month. The date is an excellent opportunity to boost e-commerce sales, especially after the excellent numbers recorded in 2023, which earned R$ 254.4 billion in 2023, according to Webshoppers 49.

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With changing habits, consumer trends, and the growing preference for online shopping, it's crucial to reinvent yourself to meet consumer expectations. Therefore, we have separated some valuable tips to guarantee a boom in your sales. Shall we check?

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1. Highlight the right product

Understanding your target audience and their preferences is essential. Keep an eye on consumer trends to select desired and relevant products. O Google Analytics can be a strong ally in this quest. Analyze the data, Define the products and highlight them with banners on the site/app and campaigns on social networks.

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2. Brazilians love promotion

According to Kantar Worldpanel, 80% of Brazilians prefer to buy items on sale. Take advantage of this trend! Use sales mechanics to stand out from the competition, such as:

Buy one, get 2
50% off the second item
Discount coupon for the first purchase
Coupon for the next purchase

Be creative and boost your sales with attractive offers.

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3. Personalization

A survey by Dassault Systèmes revealed that 83% of consumers want personalized products and services.

Offer services of personalization, how to engrave a name, message, or photo on the product. Create an eunique customer experience, offering a special gift.

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4. Fast and hassle-free delivery

Freight and delivery time are decisive factors for consumers. Expand your fast delivery options and offer free shipping in certain regions. This will encourage customers to choose your establishment for shopping.

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5. Emotional connection

Your communication should explore the Emotional appeall gives the date. Use copies that connect with buyers. Since the Name of the productsS until descriptions, think about every detail so that your messages not only inform but also enchant, and Vualá watch the magic happen.

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Extra tip: Inclusion

Father's Day is a sensitive date that celebrates father figures. Remember that nDo all families follow the traditional model. Many mothers, grandmothers, and grandfathers also play the role of father. Think about inclusive actions for this audience during your communication.

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Finally, the key to increasing sales is combine attractive offers with personalized experiences that connect with your audience. Use social media, email campaigns, and paid media to boost your sales.

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Here at TEC4U, we are ready to support you from end to end, from creating your digital environment to promoting content. Are we going to change the reality of your business and sell more on this long-awaited retail date? Talk to us.