Innovation

Webflow: the platform that will change your site's game

Webflow allows you to create aesthetic websites with easy maintenance, good SEO and integration with Ads. It offers tools to improve UX/CRO and educational support through Webflow University.

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Nícolas de Queiróz
03/07/2024
5 min.

1. What is Webflow?

Have you ever heard of Webflow? If not, get ready to discover a platform that will revolutionize the way you create websites. Imagine the freedom to create aesthetically incredible projects, with modern animations and components, without having to be a master of code. That's Webflow! In addition, maintaining and editing the sites after publication is extremely simple. What about the icing on the cake? The platform is always launching new features and improving technology. Recently, for example, they launched Webflow Localization, which allows you to create versions of your site in different languages very easily using artificial intelligence. Isn't it great?

We are an example of that! This site was made in Webflow.

2. SEO and Ads on Webflow

Okay, your site looks beautiful, but what about the visibility? With Webflow, you don't have to worry! It offers robust control over SEO, allowing you to customize meta tags, URLs, and descriptions. Everything you need to rank well on Google! What about the ads? You can easily integrate your site with Google Ads and other advertising platforms to maximize the reach of your content. The platform also makes it possible to insert tools such as Google Analytics, Tag Manager and Meta Pixel in a simple and user-friendly way.

3. Integrations

Integrations are essential for any modern site, and Webflow doesn't disappoint. With Webflow Logic, you can integrate your platform with others natively. And if you need something more complex, Zapier is there to save the day, allowing for a multitude of cross-platform interactions. Connect your site to Mailchimp, Google Sheets, Salesforce, Pipefy, and more hassle-free.

4. UX/UI and CRO in the vein

User experience (UX) and user interface (UI) are crucial to keeping your visitors engaged, and Webflow makes it easy to create an intuitive and attractive design. With powerful visual tools, you can adjust every detail of your site. And it doesn't stop there: with CRO (Conversion Rate Optimization) features, you can optimize your site to increase conversions, whether it's to capture leads, sell products, or any other objective you have.

5. Unlimited and free learning: Webflow University

If you're worried about learning how to use all of these tools, relax! Webflow University is here to help. It's a free course platform that teaches everything from basic to advanced. And if that weren't enough, there are a plethora of digital influencers posting tutorials on YouTube with quality tips and tricks. There's no excuse not to dominate the platform!

6. Commonwealth

The Webflow community is super active and full of resources to improve your journey. Finsweet with your attributes and snippets ready and the Client First (Style System for Webflow) help boost your experience as a designer and developer, now Flowbase and Relume they will help you save time with quality ready-made components. These are some of the best tools that offer free or paid resources to optimize your work. These resources are a hand in the wheel for any developer or designer who wants to take their projects to the next level.

7. Okay... but how much does it cost?

Speaking of prices, Webflow offers a variety of plans that fit your needs, from free options with basic functionality to paid plans with advanced features and priority support. Among the options, the CMS plan stands out, as it offers incredible freedom to maintain dynamic content (blogs, news, lists, cards, and more) through the Webflow Editor tool. It's worth taking a look at plans to see which one best fits your project, for example: if you want to launch a site without a blog or dynamic content, the Basic plan may be perfect.

8. Can I set up an e-commerce through Webflow?

Yes, it is possible to create e-commerce with Webflow. The platform offers powerful technologies for building beautiful and functional online stores. However, it should be noted that this technology is not yet very widespread in Brazil, so it is still a potential to be explored. The difficulty of integrating with local payment and delivery options can be a challenge. Therefore, if your focus is to create an e-commerce, it may be better to consider better known platforms in the Brazilian market, such as VTEX, Nuvemshop, Tray, Vnda, among others.

9. Conclusion: Webflow vs. other platforms

Compared to other platforms on the market, such as Wix, Squarespace, and WordPress, Webflow stands out for its flexibility, customization power, and focus on design and UX. While these other platforms are great on their own merits, Webflow offers a more complete and professional creation experience, perfect for those who want to have full control over the site's design and functionality.

So if you're looking for a platform that gives you creative freedom, powerful tools, and incredible community support, Webflow is the right choice. Go deep and transform your digital projects with this fantastic tool!

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