Tip

How to take advantage of major events such as VTEX Day 2024?

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Yasmin Massih
April 8

On April 11 and 12, VTEX Day 2024 will take place, the largest e-commerce and multichannel retail event in Latin America!

With more than 150 exhibiting companies presenting their innovations, the event offers a unique opportunity for brands and companies to stand out and close deals.

A lot of rich content will be available in these 2 days. And to not miss out on the opportunities and knowledge that can help your business grow, you need to be prepared.

Therefore, we will give you 7 tips for you to take advantage of major events such as VTEX Day 2024 and to absorb the content you are interested in as much as possible!

1. Organize your day in advance


First of all, review the schedule to identify your priorities. Select the topics most relevant to you and make an outline of your available schedules, including what you want to explore.

2. Download the app (or use the web version)


It will provide access to the full agenda for the two days of the event, in addition to a timeline with real-time updates from the participants.

3. Define your goals and focus on them

List the goals you want to achieve for your business and record the questions you need to ask. Research cases related to your practice area and seek recommendations from trusted partners and professionals for relevant guidance.

4. Identify companies that can collaborate with you

Conduct a brief survey of the exhibitors to understand which companies are present. Based on your objectives, investigate what solutions and partnerships can contribute to your planning. If possible, schedule meetings to get to know them better.

5. Never underestimate the importance of taking notes


In events of this size, there is often a shortage of cell phone charging points and the quality of the mobile internet may be compromised.

In addition, public Wi-Fi hotspots may be congested due to the large number of people. Taking printed notes offers more freedom, avoiding dependence on electronic devices or external batteries.

Remember that you'll probably talk to a lot of people, and sometimes a simple business card isn't enough to memorize interactions. Write down the names of the people, the company, and relevant information in a notepad to facilitate subsequent follow-up.

6. Take care of your physical and mental well-being


Avoid overeating and take breaks of 5 to 10 minutes in less crowded places to hydrate.

Remember that this is a unique event and being well prepared will allow you to have more insights and think strategically about your next actions.

7. Choose the right clothes

As you prepare for the event, remember the importance of wearing comfortable clothing. Choose pieces that allow freedom of movement and that do not cause discomfort throughout the day. Opt for lightweight, breathable fabrics.

Even with the emphasis on comfort, it's important to maintain a professional aspect, especially if there are opportunities for networking or business interactions.


By following these guidelines, you will make the most of the event. Stay focused on your goals, take your notes, use your cell phone wisely, and have a great day!

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